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Creating an effective customer avatar

About Creating an effective customer avatar

Here is your step-by-step blueprint for creating effective customer avatars which sky rocket your marketing activities.

Designing an effective customer avatar starts with the right level of definition.

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Start getting into the mind of your perfect customer and understand their goals and how they sit in the context of their values. This will help you define and name your products and services so they appeal to the right kind of customer.

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To deliver the right messages at the right time you need to know the right places. This lesson takes you through methods of finding your customers.

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Demographics impact all sorts of areas of your marketing from image selection and copy style through to ad targeting.

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Empathy is an under rated skill. Understand your best customers so well that your marketing material will feel to them like you've just read their mind.

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Pre-empting objections in both your marketing copy and sales processes will help improve the close rate.

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Let google and other search engines tell you what your customers are looking for.

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Create the actual avatar document

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How to create webcopy, social media posts, content for your blog to target your best prospects using your 3D avatar.

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