Demographics are the characteristics of an individual or population that defines the group to which they belong, usually in relation to age-related subdivisions and social status.
Demographics help you target ads more effectively within ad platforms but they also influence the type of images and to a certain extent the copy you write.
To help you complete this section, here is a list of demographics you can use:
- Age range
- Gender split
- Likely marital status
- Number and age of children
- Occupation/job title
- A classic quote
- Complete the demographics for your avatar.