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Demographics are the characteristics of an individual or population that defines the group to which they belong, usually in relation to age-related subdivisions and social status.

Demographics help you target ads more effectively within ad platforms but they also influence the type of images and to a certain extent the copy you write.

To help you complete this section, here is a list of demographics you can use:

  • Age range
  • Gender split
  • Likely marital status
  • Number and age of children
  • Occupation/job title
  • Income
  • Education
  • A classic quote
  • Location

Action:

  1. Complete the demographics for your avatar.

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