The 3D Avatar Blueprint

Most businesses can identify 2 or 3 distinct groups of people who represent their ideal clients. The key here is to be specific. The number one mistake in avatars is trying to create a broad avatar to include more people. This will kill the effectiveness.

Here is an outline of what needs to be in a good avatar document.

1. A definition of your avatar.
2. The goals and values
3. Sources of information
4. Demographics
5. Challenges pains and fears
6. Objections and role in the purchase.
7. Search analysis