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The 3D Avatar Blueprint

Most businesses can identify 2 or 3 distinct groups of people who represent their ideal clients. The key here is to be specific. The number one mistake in avatars is trying to create a broad avatar to include more people. This will kill the effectiveness.

Here is an outline of what needs to be in a good avatar document.

  1. A definition of your avatar.
  2. The goals and values
  3. Sources of information
  4. Demographics
  5. Challenges pains and fears
  6. Objections and role in the purchase.
  7. Search analysis

Resources

Avatar research notebook

Avatar research notebokk

Avatar One Pager

Avatar 1 page summary document.

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