A customer avatar is a document containing the demographics, pains, needs and desires of a specific type of potential customer. It is a live document that should grow and change as your understanding deepens.
Why customer avatars are important for marketing campaigns?
Customer avatars are important because they are the foundation of your marketing campaigns. They help you to create messages that speak directly to customer needs, which can be used in emails or on social media channels.
Every ad, social media campaign or headline should be inspired by and come from the avatar it is targeting. Get this right and your messages will resonate with the right people and ultimately increase sales.