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Time to condense the information onto 1 side of A4. This forces you to keep the relevant information and makes the avatar more usable. Download the template provided here:

LINK TO AVATAR TEMPLATE

Tips for completion:

  1. Only include the info which is relevant. Some elements of the research may not have yielded useful information. Less is more.
  2. Do include a good representative photo. The aim to make the profile as relatable as possible.
  3. I have found alliterative avatar names to be a useful way of both humanising and imparting useful information. For example "Bob the Builder" or "Mark the Marketing Manager"



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