Everything you need to know about
websites that actually work.
Strategy, messaging, cost, conversion, trust. No jargon, no upsell — just practical articles that help you make better decisions about your business website.
How Much Does a Business Website Cost in the UK?
A straightforward breakdown of what a business website actually costs in the UK — from DIY builders to full-service agencies — and what affects the price at every level.
10 min readWhat a Signal Score of 35 actually means.
Most business websites score between 25 and 40. Here's what each range means, what the five elements measure, and where to start fixing yours.
6 min readYou don't need more traffic. You need a better front door.
Spending on ads when your website doesn't convert is like pouring water into a leaking bucket. Fix the bucket first.
3 min readComparisonsBuild and Stay vs Build and Disappear: What Happens After Your Website Is Finished
Most web designers build your site and disappear. Here's an honest comparison of the two models — and what each one really costs you over time.
9 min readConversionThe 5-second test: what visitors actually see on your homepage.
Show your homepage to a stranger for 5 seconds. If they can't say what you do, who it's for, and what to do next — your site needs work.
4 min readMessagingYour headline is about you. That's why nobody calls.
Most business websites open with their own name. Here's why that's costing you customers and how to fix it in 10 minutes.
5 min readCost & PricingThe Hidden Costs of a Website Nobody Tells You About
The price you're quoted for a website is rarely the price you end up paying. Here's a full breakdown of the ongoing costs most web designers never mention.
9 min readTrustWhy your testimonials aren't convincing anyone.
Generic testimonials don't persuade. Here's what makes social proof actually work — and where to place it so visitors see it before they bounce.
4 min readDesignYour website looks "fine." That's the problem.
Fine doesn't convert. Here's the difference between a website that looks professional and one that actually drives enquiries.
5 min readCost & PricingWhy Some Web Designers Charge £500 and Others Charge £25,000
A £500 website and a £25,000 website are completely different products. Here's what actually changes as the price goes up — and how to decide what's right for your business.
10 min readCommon ConcernsWhy Your Website Looks Fine But Doesn't Generate Leads
Your website isn't broken — it just wasn't built to convert. Learn the five most common reasons a decent-looking business website fails to generate enquiries.
8 min readWhat’s your website’s Signal Score?
Most sites score below 40. Find out where yours stands — free, in 60 seconds. You’ll get a score out of 100 and your single biggest quick win.
Free. 60 seconds. No details required.