Email drip campaigns are a series of emails that introduce your business to your prospect/customer. Using evergreen content such as info on your business, your story, testimonials, press, and offers/discounts, you can develop a highly effective way to keep your new or existing customers informed and interested. A relevant software tool will be chosen to […]
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How do you come up with a good tagline? What makes a tagline ‘good’ and how can you avoid a ‘bad’ one? It’s clearly a common problem. It’s also an important question because a tag line is a powerful tool to help you stand out in a crowded market. A tagline should ultimately help you […]
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Subheads are a powerful opportunity to bring your articles to life. An opportunity which most people squander. This quick guide which will help you avoid some common mistakes and add a splash of colour to your master piece! End result – people want to read your article, in full.
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